👋 hi, I'm

İpek Binnaz
Ünsal.

linguist turned marketer

I studied how language works. The deep structures, the rules, the beautiful exceptions. Then I took all of that and pointed it at brands. Now I build content systems.

info@ipekbinnazunsal.com LinkedIn ↗
currently...
working onElevai Skincare
deep ingrowth & content marketing
readingVery Good Copy by Eddie Shleyner
based inIstanbul, Turkey 🌊
a linguistics nerd's way of saying...

"I understand structure. I understand meaning. That's part of what good content is."

S NP VP Det N a linguist V NP makes good content the cute little syntax tree. thankfully, this one's not intimidating.
✦ experience
Content Marketer
Oct 2025 — present
Elevai Skincare

Elevai is a biotech skincare company built on 15+ years of stem cell and exosome research, supported by more than 1,000 clinical studies.

Community & Content Marketing Specialist
Dec 2023 — Jun 2025
Walrus Creative Works

Executed multi-channel content strategies for 6+ clients across wellness, skincare, education, and DEI. Blog, email, social while keeping each brand's voice distinct.

Social Media Marketing Manager
May 2021 — Sep 2023
Coyotiv GmbH

Built the full multi-channel social presence across Instagram, LinkedIn, Facebook, and Twitter. Original content across every format; including newsletters, blog posts, website copy, brochures.

✦ skills
Content StrategyBrand VoiceSEO Writing Community BuildingEmail Marketing ShopifySocial MediaCopywriting AEOProgrammatic SEO Linguistics
✦ by the numbers
5+
Years experience
8+
Industries
✦ education
B.A. Linguistics
Boğaziçi University · GPA 3.48
Sign Language Linguistics · Computational Linguistics · French (B1–B2) · Latin
2016 – 2022
✦ certifications
Growth Marketing Mini Degree
CXL · 100+ hrs: SEO, AEO, Content, Email, Ads
2025
Optimize Pages for AI Search (AEO)
CXL
2025
Advanced Content & Social Tactics for SEO
Coursera
2020